RTS Southern's Social Media Talk - Summary

Last night I went along to a talk about social media and itsinfluence on TV and news broadcasts. Not really knowing what to expect I was pleasantly surprised by a well organised discussion by some interesting speakers.

I particularly enjoyed the participation with the audience and I got some great answers to my questions about how to convert social media sceptics. So I just thought I would do a quick summary post on what I learnt.

Social media is well social, and it is difficult to get technophobes and sceptics to listen to the advantages of this fast moving and valuable tool to businesses. Here are some of the best tips I was given and how they can help individuals and businesses get the most out of social media:

1.   Know what is in it for youMake sure you understand what you niche is and research them online. Twitter has some great advanced search techniques, as well as Google so make use of them to really understand who your target market is, where they are talking and how to engage them. You don’t need to replace traditional marketing techniques, but simply enhance them. Followers on Twitter, likes on Facebook and views on YouTube all mean more traffic to the your website.
   
   
2. Set out your objectives
   Setting up a twitter account is easy, but knowing why you are doing it and who you are going to target is more difficult. Do you want to sell more products? Do you want to build brand awareness? Or just see what other people are saying about your brand? Make sure you know what you are saying, in what tone and to who before you jump in and start randomly posting.
   
   
3. Know your stuff
   Almost anyone can set up and account on these sites, but running them can sometimes be a little more complex. What might work best for Facebook, might not work on Twitter so make sure you are educated on how to make the most out of these sites. If you’re not sure, don’t post. There are a lot of people that are professionals so turn to them for help.
   
   
4.  Don’t be anonymousHaving a good profile on all social networking sites is important. A good profile picture is essential so people can recognise you / your brand easily. A short and snappy bio is also vital to let followers and friends know who you are and what you are about quickly. It will help build your followers and make sure potential followers can find you easily online.
   
   
5.  Be authentic, be the expert, be funnyIts okay getting the followers but keeping them is another matter. It only takes seconds to unlike something on Facebook, or unfollow on Twitter so make sure every message counts. Be true to yourself, personal accounts always get more followers than business style pages. Be the expert in your field, if you cannot write original content RT or post other peoples – just make sure you give the credit where it is due. Most importantly keep the tone light! No one wants serious tweets all the time, so if you find something funny or cute share it!

Want to know more?:

Sue Llewellyn - Social media trainer and Twitter wizz!
RTS Southern - Good Facebook page, better website.
Me - Follower my Twitter to get more related stories by me and other people.

Thanks for reading,

Rie Reviews

My time at Carswell Gould – Week One

When people ask me what degree I am doing I always reply “Media Communications - it’s like a cross between advertising and journalism” and they often reply “oh right” with no idea what I am talking about. So when presented with the task of finding work experience I sat down and researched, asked friends, family but I was stumped. I was really interested in media communications but no one outside the industry seem to know what this really was. But with the recommendation from my tutor, the perfect place was right under my nose the whole time – Carswell Gould. 

Located in the centre of Southampton it is just minutes away from my university (Southampton Solent). It was the placement I was looking for! As a marketing communications agency, Carswell Gould encapsulates what I am trying to describe what my course is about, and so much more.

So now I have completed my first week in the office, I am excited to report back my first impressions!

Week One:

The beautifully decorated office houses a very friendly team. Warm smiles and handshakes greeted me on my first day and I was thrilled to hear everyone already knew my name (even if it has taken me a lot longer to remember all of theirs!) I couldn’t have been made to feel more welcome.

Top row : Graham, Laura, Gill, Ed and Scamp.
Bottom row: Tom, Lisa and Rob.

The Monday meeting left me with pages of notes about my tasks for the week and a real enthusiasm to get started. I have been given some really exciting tasks both to support the team’s work for clients, and generally help out around the office. Making tea and coffee is a very important job but much to my surprise is the smallest part of my temporary role in the office.  

One of my first tasks was to draft a comparative analysis of the social media used by competitors, and suggest ways Carswell Gould can enhance its social media presence. I jumped into the research and the task was soon upgraded from a report to a presentation for the following week’s Monday meeting. After a quick chat with Ed about my progress, he really helped me focus my research and gave me some good tips for increasing the value of the research I was doing.

But listening in on Gill, Lisa and Laura’s PR meeting on Wednesday morning has been my favorite time so far in the office. I learnt a lot about press releases, selling in stories (which means persuading a publication to run a story and nothing about money exchanged), press parties, mailing lists (and cleansing them) and loads more. I wish now I had made more notes, but really looking forward to the opportunity of learning more about PR.

I am really looking forward to next week now, and am so pleased that I have got this opportunity to pick the brains of experts in the marketing comms industry.

Look out for next week’s update to see how I am getting on!

Thanks for reading,

Love Rie / Marie Malyon xx