The Churned 'Forever' - Yeo Valley Organic Advert

It seems that follow up television adverts are a real trend right now. In my last post I spoke about the new Lynx Effect advert ‘My AngelGirlfriend’ and how much I loved their new humours advert.

Yeo Valley Organic has also got a really good follow up advertisement to their Yeo Valley Rap also played in the advertising break of the X Factor featuring their band The Churned singing ‘Forever’.

I really love the way they draw on the conventions of boy bands, and their pop music videos in such a way it’s almost a parody of the whole X Factor concept. The song is even downloadable with an online campaign to beat the X Factor winner-to-be Christmas No. 1!

The television ad prompts us to go and look at the YeoValley Facebook page and sing along to appear in the ad break of the final of the show. The Sing Star style app asks fans to 'Sing in Harmony' to the advert into their webcams to hit the right notes and achieve high scores. You can compare top scores with the rest of the UK and your friends on Facebook in a nice interactive package.

I also love the customization on their YouTube channel with even the the Yeo Valley logo being adapted to mirror/parody the YouTube logo.

Overall this is a really creative integrated marketing campaign that has got people talking!

I am really enjoying the creative approaches being used to grabbing consumer’s attention at the moment particularly with mass consumables. I just dread to think how much this cost for a 2 min advert at peek time!

Rie Reviews xx

Lynx Excite – My Angel Girlfriend Advert (BBH)

When the original Lynx Excite TV advert came out in February this year I fell in love with the movie style drama of it. I found the whole concept of the campaign fun and well executed. I felt the PR stunts and social media presence worked well to create a campaign people wanted to be involved in.

So you can imagine my excitement when I saw the next chapter of this campaign during the commercial break of X Factor (ITV) this Saturday!

This new 61s and shortened 30s adverts tell the humorous tale of what it is really like to date an angel. From wing feathers in sandwiches, to hogging the bathroom blow drying them in the mirror, it uses markers of everyday life both men and women can appeal to.

Whereas Lynx’s previous campaigns are more overtly sexualised (think back to this summer’s campaign for Premature Perspiration with Lucy Pinder) the Excite campaign still appeals to a young male audience but in a classier way. 

The first adverts felt more like a utopian time gone by in a picturesque European town (actually filmed in Croatia) that had been ambushed by angels. This new instalment however propels the concept into the modern day fits in better with the rest of the Lynx campaigns commenting on the nature of modern heterosexual relationships - or how men want them to be!

This has to be my favourite campaign of 2011!

Original full length advert released in Feburary 2011

Oh the Wonders of Television!!

As some of you may know, I spend most of my week at university in Southampton. I don’t have a television licence in my place currently, so I rely on YouTube and BBC iPlayer for my entertainment.

But there is nothing like indulging in a bit of good old television when I am home. I have just come home for the Easter break, and as I told you what entertainment I enjoy watching at university I thought I would do a few posts on what television I enjoy watching a home.

Look out for 3 posts in the next 3 days on my guilty pleasures, my crime drama genre favourites and my addiction to cooking programmes.

Don’t forget to comment about what shows you like to watch, what you think of my favourite shows and programmes you think I might like.

Thanks reading,

Love Rie xxxx