Friday, 12 August 2011

My Time at Carswel Gould - Week Three

Now that I have just completed my third and final week at marketing communications agency Carswell Gould, I am here to report how it has all gone!

As I mentioned in my last post, my main task last week was to complete a digital marketing plan to launch the RIBs to the Limit challenge film. I put a lot of effort in creating an easy to read document and it appeared my efforts really paid off. Ed seemed genuinely impressed with how I kept the objectives in mind whilst creating a table of action points to carry the plan through.

This week I have been carrying out the action points I could, whilst talking to the rest of the team about the bits I couldn’t, such as improvements to the website. Firstly I updating the profiles of the RIBS to the Limit accounts on YouTube, Flickr and Facebook to ensure that Carswell Gould’s involvement in the challenge was more widely recognised. Next I added some copy and links on each of the videos currently hosted on YouTube so that people knew a feature length video is being released, Carswell Gould’s involvement and where to go for more information.  As Twitter can only have a 160 character profile, I have written and scheduled a list of tweets for inform current followers about the upcoming release of the challenge film, their presence at the PSP Southampton Boat Show and related topics. Lastly I have left the task of designing and coding an extra case study page to the CG site to Graham and Tom (design) and Rob (web development).

My first tweet apearing on the website's twitter widgit.

To break this task up I have also been given some smaller tasks including: proof reading, looking at a brief for a new client, writing and scheduling different online content for Twitter and Facebook, milk runs and made numerous rounds of tea and coffee!

The most memorable moment of this week has unfortunately been the London riots. The buzz in the office was replaced with people sharing news of the riots and their spread across England this Tuesday. When rumors started circulating online about problems in Southampton there were some meerkat moments of us all looking out the window as riot vans parked on the high street and sirens went past. Luckily nothing happened, but it was good to see how in touch the local police force was with social media. They channeled reliable news via Twitter that the office and the rest of Hampshire could follow and not the many rumors. And if all else failed we always had guard dog Scamp to look after us!

These last three weeks have gone so quickly, and I am sad to leave the office. However the time has not been wasted, and I have learnt so much about how social media can be used by individuals and businesses. I am taking away a bank of knowledge to help me improve my appearance online, and looking forward to using the skills I have learnt. Areas that I need to improve has also been highlighted, namely by spelling and grammar. When getting my work proof read it was evident that although no one is perfect, my work was needing a lot more corrections than others, and I will be concentrating on improving this in the future.

Thank you so much to the team at Carswell Gould for having me, and thanks to all the people that have come along and read how I have been doing. And most of all, thanks for the chocolates!

Love Rie / Marie Malyon xx

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