Friday, 5 August 2011

My time at Carswell Gould – Week Two

I am currently completing a three week placement at Carswell Gould, a marketing communications agency in Southampton. Now I have finished my second week in the office I have come back to tell you how it has all gone!

My first task this week was to present my comparative analysis of the use of social media by other agencies. I was quite nervous about doing my presentation, I have done a lot of similar tasks at university nut nothing really stops you getting nervous about how your research and hard work is going to be received went really well!

It was kept quite informal and I felt confident in knowing what I was talking about, thanks to the work I had put into each graph and point on the slides. I was expecting a ‘thank you’ and for them all to move on but each member of the team got involved in what I was presenting. A series of action points were made and tasks were shared out to help put these into action. I even got a few well done posts on Twitter which was really self-rewarding.

 To find out about what the GORE-TEX Arctic Challenge is visit:

Early in the week my main tasks were to finish off the jobs left over from the week before, especially with RIBs to the Limit: GORE-TEX Arctic Challenge. It was one of the first tasks mentioned to me when I started this placement 2 weeks ago, but I was kept busy with other jobs with shorter deadlines. Focussed mainly on social media, I have uploaded some images on to Facebook as well as organising folders of images to be sent to the sponsors of the challenge.
Part of the original task was to create a digital only marketing plan for the launch of a 20 minute film on the challenge, as well as the behind the scenes version to highlight the expanse and success of the integrated marketing campaign run by Ed (who was taking part in the challenge) and the team back in Southampton. I struggled early on with what this really meant and when I finally worked on it independently I found that I didn’t really understand the content of the video or the objectives of my marketing plan. A quick chat with Lisa and a briefing from Ed really helped me to understand the objectives and put the plan right back on track. More than being a piece of written work to sit on a pile they would also like me to follow out the plan in the final week of my placement, which will create a really great complete piece of work I can take back to university and include in my portfolio. The deadline for the plan is the end of today, so watch this space to see how it comes into action online!

My highlight of this week was observing the process of how the team works with a new client. A simple 30 minute meeting of all the staff sat on office chairs in a circle showed the way the CG office worked. Rather than clients being given the knowledge and skills from one person, the whole team is involved in providing creative ideas that fit the brief of the client. Time is taken to really explain to everyone what the target market, objectives and key messages of the campaign are, so to provide the best environment for everyone to get involved. The result was not what I expected – a group all pitching in ideas immediately of crazy PR stunts for the client to put their name to, but a more focused and objective response that I am sure will bring out some fantastic and practical creative solutions to help the client.

I would love that I am getting used to the 7 day week and early starts, but if anything they are getting harder. However, I am really enjoying my time so far at Carswell Gould and I am eager to start my third and final week as I feel I am leaning so much every day. I even have the company work experience placement, Emma Frost who started this week and is helping me make connections elsewhere.

Thank you all for reading,

Love Rie / Marie Malyon xx

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